Avoid these Email Campaign Mistakes
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Boring Subject Line
The subject line of your email is your chance to shine! It’s the defining moment where someone decides if they want to open your email or drop it into the trash bin. So don’t be dull! If you’re having trouble coming up with a good subject line, think back to emails you’ve opened up. Why did you open them? Were they funny, witty, direct? Use this as a starting point.
Sending At The Wrong Times
Timing matters, but context also matters. Look at the content of your emails; is this information people need right when they wake up (i.e. news)? Or is it something they’re more likely to read on the weekend because it has to do with their hobbies? At the beginning, you may have to give your best estimate and try different times. Track your open rates and engagement on different days and times to find the one that works best for you.
Sending Before Testing
Before you send that email to 2,000 people it might be a good idea to send it to yourself or your team to preview it. Test the email on different platforms to see how the text and images line up. The email might look fine as you’re building it out, but you’d be surprised what can change when people open it. Also, click every link and button to be sure they’re working. Always preview your email first!
As obvious as it seems, it’s still very important to check for spelling errors. Even the best of us can slip up with a misspelled word or grammatically incorrect sentence. Take a minute or two and carefully read over your email before you hit the final send button. You might even ask a trusted associate to proofread it. You won’t regret the extra effort.